Week 5 (1)

Hey everyone, I hope everyone had a happy 4th of July. As usual, Thursday has come around and so has some inspirations that I'd like to share with you all. So recently, I went to the Waterfront in Aspenwall to a place called Burgatory. It's the first time I've ever heard of it and went there, and upon arriving I saw a lot of really cool design decisions for its business. Its theme is based on Heaven and Hell with a twist: they apply to burgers. Here are a few images I took while I was there:

The logo is pretty self explanatory; a B for Burgatory, a halo to play off of Heaven, and flames to represent Hell. They had such things on the menu as a Heavenly Shake and a Devilish Burger, plus many more items.

The logos above were on the doors to the bathrooms. I saw them from across the restaurant and I really liked the idea of simply changing one element of the design to keep all the branding and signage close together, to prevent any sort of design disconnect.

The top image is of the actual menu, which was bound with thin wood, metal hinges, and fabric sleeves. The second picture is of the inside of the menu, which displays some really cool typography and a wood-type style to the layout. The bottom image shows the DIY burger menu, in which you make all the calls on how you want your custom burger. There's even a place on the bottom of the tablet where you sign it! Overall, I thought this restaurant really stuck out from other food joints solely because they really emphasized their look and design to almost tell a story around their burgers. It's pleasant to see good design being appreciated and brought to the table. Sorry for the bad pun there, by the way.